Winning Credibility: A guide for building a business from rags to riches by Matthew Michalewicz & Zbigniew Michalewicz

Author:Matthew Michalewicz & Zbigniew Michalewicz
Language: eng
Format: mobi
ISBN: 9780992286125
Publisher: Credibility Corporation Pty Ltd
Published: 2008-06-05T14:00:00+00:00

Several years later, when we moved to South Australia, we quickly realised that skilled immigration was an important topic at both the state and national level. Again, by understanding this area of interest, we were able to successfully engage with a variety of local print media.21

National newspapers and magazines, on the other hand, don’t give points for being in tune with local initiatives. After all, why should San Francisco residents care about a company that’s creating jobs in Atlanta? The Atlanta Business Journal might write a feature on the company, but the Wall Street Journal would probably pass. The news just isn’t something that would interest the average national reader. To crack these higher echelons of media coverage, you have to tie your press releases to matters of national interest.

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